About

WDI Publishing distributes academic case studies to business schools worldwide, including the University of Michigan Ross School of Business and Harvard Business School.

To enhance visibility and drive adoption of select case studies, I produced short-form promotional videos on a monthly basis. These dynamic video assets were designed to increase engagement across social media platforms, strengthening brand awareness and contributing to increased case study sales. Each video highlighted key learning objectives and real-world applications, effectively capturing the attention of educators and decision-makers.