About

Designed for the William Davidson Institute at the University of Michigan, this 28-page publication highlights the institute’s achievements and initiatives over the fiscal year. This edition introduced a completely new design, emphasizing a clean, modern aesthetic with generous use of whitespace and large imagery to enhance readability and visual impact.

For the first time, an online version was developed to complement the print edition. I was solely responsible for its design and implementation, ensuring it closely mirrored the print layout while incorporating interactive and animated elements to enhance user engagement. Built as a standalone landing page within WDI’s WordPress website, the online version leveraged the Elementor plugin for flexible design and seamless animations.

This project required a strategic balance between print and digital storytelling, maintaining a cohesive brand experience across both formats while optimizing for accessibility and user experience.