About

Business & Culture was a virtual exchange program connecting students from Egypt, Lebanon, Libya, and the USA, administered by the William Davidson Institute at the University of Michigan with Stevens Initiative support.

To promote the program and inform potential students, a comprehensive marketing campaign was developed. The creative materials adhered to the University of Michigan’s color scheme, ensuring brand consistency. The design was student-oriented, evoking feelings of optimism and hopefulness to resonate with the target audience.

The campaign effectively communicated the program’s objectives and opportunities, contributing to its successful reach and engagement across diverse cultural contexts.